Why Your Customer Experience Matters
Wednesday, 07 April 2021
The customer is always right. Right? Maybe they aren’t always right, but the customer-centric perspective is crucial when making changes to your business. Measuring decisions against the customer experience quality metric will help ensure that you are providing a positive interaction. Even though I am what most people would call a “techie,” I am still
The Evils of Tasting Notes
Monday, 21 November 2016
Here is a story that we put together for our partners over at Vin65! Find out why your tasting notes are killing your conversion rates. THESE ARE NOT THE TASTING NOTES YOU’RE LOOKING FOR… Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least
- Published in Marketing, Tasting Room
Free Money!
Tuesday, 02 August 2016
As of the very second that I am typing this story there have been 333,920,235 tweets posted today. Since I wrote the previous sentence, there have been another couple of hundred thousand tweets. Check it out for yourself, here. There are (as of July) 8,796 photos uploaded every second from over 200 million users on SnapChat. 30%
- Published in Marketing
DTC FTW
Friday, 27 May 2016
I want to start by saying that I love Vin65. They have been quietly spearheading the revolution in DTC (direct-to-consumer) wine sales in the face of giants like Amazon and doing it in a hugely innovative way, namely through decentralization. Unlike Amazon that continues to centralize by buying fleets of trucks to preform their own last mile delivery services or fleets of planes to