Does Your Website Need a Check-Up?
Monday, 12 July 2021
Nowadays, pretty much everyone has a website. With the ease of use and accessibility of technology, particularly post-COVID, it would be silly not to have a website for your business. So why do so many companies still not have websites or up-to-date websites? For many, the idea of having a website built or creating one
- Published in Business, Marketing, Technology
The Generation Gap
Wednesday, 02 August 2017
On my usual morning browse through Facebook, I came across a post linking to the Gray Report, written by W. Blake Gray, the self-proclaimed “Best Blogger/Online Wine Writer (in the World!)”, in which he opines on digital marketing in the wine world. After reading the report, I had the feeling (as did the wine industry
- Published in Marketing
Free Money!
Tuesday, 02 August 2016
As of the very second that I am typing this story there have been 333,920,235 tweets posted today. Since I wrote the previous sentence, there have been another couple of hundred thousand tweets. Check it out for yourself, here. There are (as of July) 8,796 photos uploaded every second from over 200 million users on SnapChat. 30%
- Published in Marketing
Content is King
Tuesday, 05 July 2016
One of the many challenges of running a winery is marketing. The first step to a solid marketing plan is creating your elevator speech, a term that you no doubt have heard a million times. But, what is it? Well, it really boils down to this: what makes you unique? Are you the first winery that is run by the fifth
- Published in Marketing