We're Jay and Jennifer Christianson. The twelve thousand miles is real. We sold a winery, bought an Airstream, and drove across the country for three months. Along the way we visited wineries, stumbled into small businesses, and saw firsthand how many good operations were leaving opportunity on the table. We've also built businesses, made wine, and worked with enough small business owners to know what actually works and what doesn't. Tin Sheets grew out of all of it.
Team
Jay Christianson
Co-Founder, Strategy & Operations
Jay's job is to see what people who are deep in their own business sometimes can't. He comes in, assesses what's actually happening, and helps make the decisions that move things forward.
He's built companies from scratch: a winery that went from concept to profitable in its first year, and two rescue and leadership training companies, Anyone Not Ready and Last Known Point. At his family's winery, Canyon Wind Cellars, he grew production 300% and sales 1400% in six years. The work is mostly unglamorous. Finding where the bottlenecks are and fixing them.
He has spent nearly a decade in search and rescue (SAR), serving as team president, field team leader, and incident commander. Today he volunteers with a mountain SAR team and works as a handler with Saxby on a dedicated K9 search team.
Jennifer Christianson
Co-Founder, Marketing & Web Design
Jennifer has done a little of everything, from co-owning and running Canyon Wind Cellars with Jay to helping businesses get off the ground and helping established ones figure out what was holding them back. For more than twenty years, she's worked in the details that make the difference between a good idea and something that actually works.
Her focus is web design, marketing, and communications. She helped build a nonprofit from scratch and has designed websites that changed how companies show up online and made it easier for their customers to buy. She has worked with small businesses and nonprofits long enough to know the problems are usually the same: too much to do and not enough to do it with.
She also teaches yoga and has spent more than five years as a volunteer on a mountain SAR team, including as a K9 handler with Saxby.
Jennifer Christianson
Co-Founder, Marketing & Web Design
Jennifer has done a little of everything, from co-owning and running Canyon Wind Cellars with Jay to helping businesses get off the ground and helping established ones figure out what was holding them back. For more than twenty years, she's worked in the details that make the difference between a good idea and something that actually works.
Her focus is web design, marketing, and communications. She helped build a nonprofit from scratch and has designed websites that changed how companies show up online and made it easier for their customers to buy. She has worked with small businesses and nonprofits long enough to know the problems are usually the same: too much to do and not enough to do it with.
She also teaches yoga and has spent more than five years as a volunteer on a mountain SAR team, including as a K9 handler with Saxby.
Saxby
Chief Barketing Officer
Saxby is named after a henchman from the James Bond film Diamonds Are Forever. He operates accordingly. Part field operative, part office enforcer. His primary work is search and rescue, where he's a K9 member of two SAR teams. Back at headquarters he manages foot warming, mandatory walk schedules, and snack logistics. He has never missed a scheduled snack and has no intention of starting.
Let's Get to Work.
We work with a small number of clients at a time. If you're ready to grow, we'd like to hear from you.
