About

Two owners. One dog. Twelve thousand miles.
This is our story.

We're Jay and Jennifer Christianson. The twelve thousand miles is real. We sold a winery, bought an Airstream, and drove across the country for three months. Along the way we visited wineries, stumbled into small businesses, and saw firsthand how many good operations were leaving opportunity on the table. We've also built businesses, made wine, and worked with enough small business owners to know what actually works and what doesn't. Tin Sheets grew out of all of it.

Why Tin Sheets?

The name started as a travel blog, Tin Sheets to the Wind, that we kept during and after our three months on the road. It came from three places. The tin from our Airstream, Stan, which is technically aluminum but tin sounds better. The phrase three sheets to the wind, a nod to our years in the wine business. And the wind itself, which was central to our winery and the inspiration for both of our wine labels, Canyon Wind Cellars and Anemoi Wines.

We no longer have the Airstream. But we still travel the two-lane roads, still chase the quirky and kitschy, and still have Saxby riding shotgun. The name stuck because the spirit behind it did too.

Why Tin Sheets?

The name started as a travel blog, Tin Sheets to the Wind, that we kept during and after our three months on the road. It came from three places. The tin from our Airstream, Stan, which is technically aluminum but tin sounds better. The phrase three sheets to the wind, a nod to our years in the wine business. And the wind itself, which was central to our winery and the inspiration for both of our wine labels, Canyon Wind Cellars and Anemoi Wines.

We no longer have the Airstream. But we still travel the two-lane roads, still chase the quirky and kitschy, and still have Saxby riding shotgun. The name stuck because the spirit behind it did too.

Why Tin Sheets?

The name started as a travel blog, Tin Sheets to the Wind, that we kept during and after our three months on the road. It came from three places. The tin from our Airstream, Stan, which is technically aluminum but tin sounds better. The phrase three sheets to the wind, a nod to our years in the wine business. And the wind itself, which was central to our winery and the inspiration for both of our wine labels, Canyon Wind Cellars and Anemoi Wines.

We no longer have the Airstream. But we still travel the two-lane roads, still chase the quirky and kitschy, and still have Saxby riding shotgun. The name stuck because the spirit behind it did too.

Team

Jay Headshot2

Jay Christianson

Co-Founder, Strategy & Operations

Jay's job is to see what people who are deep in their own business sometimes can't. He comes in, assesses what's actually happening, and helps make the decisions that move things forward.

He's built companies from scratch, including a winery that went from concept to profitable in its first year. At Canyon Wind Cellars he grew production 300% and sales 1400% in six years. The work is mostly unglamorous. Finding where the bottlenecks are and fixing them.

He's also spent years in search and rescue, including as team president, field team leader, and incident commander. He currently volunteers as a K9 handler with Saxby.

Jennifer Christianson

Co-Founder, Marketing & Web Design

Jennifer has done a little of everything. Helped businesses get off the ground. Helped established ones figure out what was holding them back. Spent more than twenty years in the details that make the difference between a good idea and something that actually works.

Her focus is web design, marketing, and communications. She helped build a nonprofit from scratch and has designed websites that have genuinely changed how companies show up online and made it easier for their customers to buy. She has worked with small businesses and nonprofits long enough to know the problems are usually the same. Too much to do and not enough to do it with.

She also teaches yoga and has been a volunteer member of a mountain search and rescue team for more than five years, including as a K9 handler with Saxby.

Jen Christianson
Jen Christianson

Jennifer Christianson

Co-Founder, Marketing & Web Design

Jennifer has done a little of everything. Helped businesses get off the ground. Helped established ones figure out what was holding them back. Spent more than twenty years in the details that make the difference between a good idea and something that actually works.

Her focus is web design, marketing, and communications. She helped build a nonprofit from scratch and has designed websites that have genuinely changed how companies show up online and made it easier for their customers to buy. She has worked with small businesses and nonprofits long enough to know the problems are usually the same. Too much to do and not enough to do it with.

She also teaches yoga and has been a volunteer member of a mountain search and rescue team for more than five years, including as a K9 handler with Saxby.

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Saxby

Chief Barketing Officer

Saxby is named after a henchman from the James Bond film Diamonds Are Forever. He operates accordingly. Part field operative, part office enforcer. His primary work is search and rescue, where he's a K9 member of two mountain SAR teams. Back at headquarters he manages foot warming, mandatory walk schedules, and snack logistics. He has never missed a scheduled snack and has no intention of starting.

Let's Get to Work.

We work with a small number of clients at a time. If you're ready to grow, we'd like to hear from you.