A Case for Authenticity

Wine.com, WineLibrary.com, and all of the other online liquor stores are undoubtedly riding the COVID19 direct-to-consumer online purchasing wave. As reported by Silicon Valley Bank in the “State of the Industry 2021” report on the wine industry, shipping direct-to-customer sales growth has increased by 153%, with a 190% increase in order numbers. There is no

How-to Guide: Map the Customer Experience

We recently prepared an article about Customer Journey Mapping for our friends at WineDirect. Learn more about how mapping your customer interactions can lead to more growth and increased sales.  You may have seen or heard the term “customer experience journey mapping” but may not be familiar with what it entails or have a good grasp

Proper Prior Planning Prevents Poor Performance

With COVID-19 business closures reaching further into the future, it is a good time to start working on how to get customers back into your business, once you are reopened; while simultaneously working on the best way to manage the changes brought about by the lockdowns. Now is the time to build plans. A few

COVID-19 Support and Assistance

In light of the recent events and restrictions surrounding COVID-19, we here at Tin Sheets have been putting our heads together to find ways to help you survive this difficult time and come up with solutions to help you thrive once the restrictions and quarantines have been lifted. As current small business and former winery

5 Ways to Use Data to Improve Your Customer Experience

We recently wrote a guest blog post for our partners at WineDirect. Learn how data can help you cultivate great relationships with your customers. YOUR GUESTS ARE TALKING, BUT ARE YOU REALLY LISTENING? As a winery owner, manager, or team member, you know that one of your most valuable assets is the consumer; and that
Tagged under: , , ,

Let the Power of Price Compel You

Since our last blog post, we decided that it made sense to separate the Tin Sheets Consulting presence from the Tin Sheets to the Wind presence on Facebook. In an effort to provide content on the Tin Sheets Consulting page, we have started farming news from various sources; as well as working on producing more original content. One of
Tagged under: , ,

The Evils of Tasting Notes

Here is a story that we put together for our partners over at Vin65!  Find out why your tasting notes are killing your conversion rates. THESE ARE NOT THE TASTING NOTES YOU’RE LOOKING FOR… Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least
Tagged under: , ,

Content is King

One of the many challenges of running a winery is marketing. The first step to a solid marketing plan is creating your elevator speech, a term that you no doubt have heard a million times. But, what is it? Well, it really boils down to this: what makes you unique? Are you the first winery that is run by the fifth
Tagged under: ,