The Price is Wrong….

Developing a Pricing Strategy for Your Winery I got my start in the wine industry when I was ten — young, I know. That was when my father’s downtime project of creating a winery turned full-time as he made the leap from geologist to a winemaker. This caused some unique challenges, so my father decided

A Case for Authenticity

Wine.com, WineLibrary.com, and all of the other online liquor stores are undoubtedly riding the COVID19 direct-to-consumer online purchasing wave. As reported by Silicon Valley Bank in the “State of the Industry 2021” report on the wine industry, shipping direct-to-customer sales growth has increased by 153%, with a 190% increase in order numbers. There is no

How-to Guide: Map the Customer Experience

We recently prepared an article about Customer Journey Mapping for our friends at WineDirect. Learn more about how mapping your customer interactions can lead to more growth and increased sales.  You may have seen or heard the term “customer experience journey mapping” but may not be familiar with what it entails or have a good grasp

COVID-19 Support and Assistance

In light of the recent events and restrictions surrounding COVID-19, we here at Tin Sheets have been putting our heads together to find ways to help you survive this difficult time and come up with solutions to help you thrive once the restrictions and quarantines have been lifted. As current small business and former winery

5 Ways to Use Data to Improve Your Customer Experience

We recently wrote a guest blog post for our partners at WineDirect. Learn how data can help you cultivate great relationships with your customers. YOUR GUESTS ARE TALKING, BUT ARE YOU REALLY LISTENING? As a winery owner, manager, or team member, you know that one of your most valuable assets is the consumer; and that
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Let the Power of Price Compel You

Since our last blog post, we decided that it made sense to separate the Tin Sheets Consulting presence from the Tin Sheets to the Wind presence on Facebook. In an effort to provide content on the Tin Sheets Consulting page, we have started farming news from various sources; as well as working on producing more original content. One of
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DTC FTW

I want to start by saying that I love Vin65. They have been quietly spearheading the revolution in DTC (direct-to-consumer) wine sales in the face of giants like Amazon and doing it in a hugely innovative way, namely through decentralization. Unlike Amazon that continues to centralize by buying fleets of trucks to preform their own last mile delivery services or fleets of planes to
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