Does Your Website Need a Check-Up?
Monday, 12 July 2021
Nowadays, pretty much everyone has a website. With the ease of use and accessibility of technology, particularly post-COVID, it would be silly not to have a website for your business. So why do so many companies still not have websites or up-to-date websites? For many, the idea of having a website built or creating one
- Published in Business, Marketing, Technology
A Case for Authenticity
Thursday, 18 February 2021
Wine.com, WineLibrary.com, and all of the other online liquor stores are undoubtedly riding the COVID19 direct-to-consumer online purchasing wave. As reported by Silicon Valley Bank in the “State of the Industry 2021” report on the wine industry, shipping direct-to-customer sales growth has increased by 153%, with a 190% increase in order numbers. There is no
COVID-19 Support and Assistance
Monday, 16 March 2020
In light of the recent events and restrictions surrounding COVID-19, we here at Tin Sheets have been putting our heads together to find ways to help you survive this difficult time and come up with solutions to help you thrive once the restrictions and quarantines have been lifted. As current small business and former winery
5 Ways to Use Data to Improve Your Customer Experience
Saturday, 09 June 2018
We recently wrote a guest blog post for our partners at WineDirect. Learn how data can help you cultivate great relationships with your customers. YOUR GUESTS ARE TALKING, BUT ARE YOU REALLY LISTENING? As a winery owner, manager, or team member, you know that one of your most valuable assets is the consumer; and that
- Published in Marketing, Sales, Tasting Room
The Generation Gap
Wednesday, 02 August 2017
On my usual morning browse through Facebook, I came across a post linking to the Gray Report, written by W. Blake Gray, the self-proclaimed “Best Blogger/Online Wine Writer (in the World!)”, in which he opines on digital marketing in the wine world. After reading the report, I had the feeling (as did the wine industry
- Published in Marketing
The Evils of Tasting Notes
Monday, 21 November 2016
Here is a story that we put together for our partners over at Vin65! Find out why your tasting notes are killing your conversion rates. THESE ARE NOT THE TASTING NOTES YOU’RE LOOKING FOR… Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least
- Published in Marketing, Tasting Room
Free Money!
Tuesday, 02 August 2016
As of the very second that I am typing this story there have been 333,920,235 tweets posted today. Since I wrote the previous sentence, there have been another couple of hundred thousand tweets. Check it out for yourself, here. There are (as of July) 8,796 photos uploaded every second from over 200 million users on SnapChat. 30%
- Published in Marketing
Content is King
Tuesday, 05 July 2016
One of the many challenges of running a winery is marketing. The first step to a solid marketing plan is creating your elevator speech, a term that you no doubt have heard a million times. But, what is it? Well, it really boils down to this: what makes you unique? Are you the first winery that is run by the fifth
- Published in Marketing
DTC FTW
Friday, 27 May 2016
I want to start by saying that I love Vin65. They have been quietly spearheading the revolution in DTC (direct-to-consumer) wine sales in the face of giants like Amazon and doing it in a hugely innovative way, namely through decentralization. Unlike Amazon that continues to centralize by buying fleets of trucks to preform their own last mile delivery services or fleets of planes to