The Generation Gap
Wednesday, 02 August 2017
by Jay Christianson
On my usual morning browse through Facebook, I came across a post linking to the Gray Report, written by W. Blake Gray, the self-proclaimed “Best Blogger/Online Wine Writer (in the World!)”, in which he opines on digital marketing in the wine world. After reading the report, I had the feeling (as did the wine industry
- Published in Marketing
The Evils of Tasting Notes
Monday, 21 November 2016
by Tin Sheets
Here is a story that we put together for our partners over at Vin65! Find out why your tasting notes are killing your conversion rates. THESE ARE NOT THE TASTING NOTES YOU’RE LOOKING FOR… Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least
- Published in Marketing, Tasting Room
Content is King
Tuesday, 05 July 2016
by Tin Sheets
One of the many challenges of running a winery is marketing. The first step to a solid marketing plan is creating your elevator speech, a term that you no doubt have heard a million times. But, what is it? Well, it really boils down to this: what makes you unique? Are you the first winery that is run by the fifth
- Published in Marketing
DTC FTW
Friday, 27 May 2016
by Jay Christianson
I want to start by saying that I love Vin65. They have been quietly spearheading the revolution in DTC (direct-to-consumer) wine sales in the face of giants like Amazon and doing it in a hugely innovative way, namely through decentralization. Unlike Amazon that continues to centralize by buying fleets of trucks to preform their own last mile delivery services or fleets of planes to