How-to Guide: Map the Customer Experience

Tin Sheets Planning, Sales Leave a Comment

We recently prepared an article about Customer Journey Mapping for our friends at WineDirect. Learn more about how mapping your customer interactions can lead to more growth and increased sales. You may have seen or heard the term “customer experience journey mapping” but may not be familiar with what it entails or have a good grasp on how it applies …

Proper Prior Planning Prevents Poor Performance

Jay Christianson BARCS, Planning Leave a Comment

With COVID-19 business closures reaching further into the future, it is a good time to start working on how to get customers back into your business, once you are reopened; while simultaneously working on the best way to manage the changes brought about by the lockdowns. Now is the time to build plans. A few weeks ago, we introduced BARCS, …

Planning for Uncertainty

Jay Christianson BARCS Leave a Comment

Outside of the wine and the business advisory world, I spend a large chunk of time as a first responder; specifically, I am a member of El Paso County (Colorado) Search and Rescue (www.EPCSAR.org).  As part of my training with EPCSAR, I took FEMA’s intro courses for emergency management. FEMA adopted an emergency management system created by California Wildland Fire, …

COVID-19 Support and Assistance

Tin Sheets BARCS, Marketing, Sales Leave a Comment

In light of the recent events and restrictions surrounding COVID-19, we here at Tin Sheets have been putting our heads together to find ways to help you survive this difficult time and come up with solutions to help you thrive once the restrictions and quarantines have been lifted. As current small business and former winery owners, we can only imagine …

5 Ways to Use Data to Improve Your Customer Experience

Tin Sheets Marketing, Sales, Tasting Room 1 Comment

We recently wrote a guest blog post for our partners at WineDirect. Learn how data can help you cultivate great relationships with your customers. Your guests are talking, but are you really listening? As a winery owner, manager, or team member, you know that one of your most valuable assets is the consumer; and that providing an unforgettable, positive experience …

Let the Power of Price Compel You

Tin Sheets Sales Leave a Comment

Since our last blog post, we decided that it made sense to separate the Tin Sheets Consulting presence from the Tin Sheets to the Wind presence on Facebook. In an effort to provide content on the Tin Sheets Consulting page, we have started farming news from various sources; as well as working on producing more original content. One of the articles that we recently posted got …

The Generation Gap

Tin Sheets Marketing Leave a Comment

On my usual morning browse through Facebook, I came across a post linking to the Gray Report, written by W. Blake Gray, the self-proclaimed “Best Blogger/Online Wine Writer (in the World!)”, in which he opines on digital marketing in the wine world. After reading the report, I had the feeling (as did the wine industry leader that posted the link on …

The Evils of Tasting Notes

Tin Sheets Marketing, Tasting Room Leave a Comment

Here is a story that we put together for our partners over at Vin65!  Find out why your tasting notes are killing your conversion rates. These Are Not the Tasting Notes You’re Looking For… Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least a small amount of information …

Free Money!

Tin Sheets Marketing Leave a Comment

As of the very second that I am typing this story there have been 333,920,235 tweets posted today. Since I wrote the previous sentence, there have been another couple of hundred thousand tweets. Check it out for yourself, here. There are (as of July) 8,796 photos uploaded every second from over 200 million users on SnapChat. 30% of all internet users are …

Content is King

Tin Sheets Marketing Leave a Comment

One of the many challenges of running a winery is marketing. The first step to a solid marketing plan is creating your elevator speech, a term that you no doubt have heard a million times. But, what is it? Well, it really boils down to this: what makes you unique? Are you the first winery that is run by the fifth generation, while canning your wines …